Name recognition, advertising, word-of-mouth, and Search Engines all play an important role in being found on the web.
It is vital that every bit of advertising has your web site address on it. This includes flyers, brochures, business cards, radio and television advertising.
Tell people about your site and suggest they visit it.
Build your site so Search Engines find it and you are listed in the top results.
Use e -mail addresses that reflect your site. If your site is called: MyBusiness.com then mail should come from: Something@MyBusiness.com, not from MyName123@Zoogle.com.
Keep information on you site fresh. A stagnant site loses viewers and loses position in the search engines.
Make sure your site is more than pretty. It must be functional.